At BuildDirect, I've lead a number of redesigns for key marketplace pages. These include the product detail page (70% of traffic), feedback form pages, and internal dashboards. Many of these required full UX assessments, analysis of usage data, user-testing, wireframing, prototyping, and UI design. Accomplishments include an 11% boost on product > cart conversion on the product display page and 15% increase of form completion rate on the feedback form.
Nugg is a team collaboration app designed to help teams stay in sync, uncover important issues, and stay energized and engaged with each other. It incorporates twitter-style messaging and a question-based approach to keep conversations focused. The "Nugg Score" was developed to display energy & engagement levels across an individual's teams, so they know where to best direct their efforts.
Teamstack is a talent management web application that serves two masters: 1) Project leads who need to recruit the best team ASAP, and 2) Talented individuals looking for projects to be a part of. The goal of Teamstack is to create an efficient two-sided marketplace where these players can easily connect. I conducted 30+ hours of research with members of the target market, produced a report on their pain points, identified a cast of personas, analyzed competitors, collaborated on the UX, and produced visual designs.
This tablet app was designed to illustrate the effect of industry on the air quality of urban centres in the Middle East. Our team worked closely with Total's environmental science dept to enable presenters to tweak hundreds of combinations of human and natural factors. The simulation is based on thousands of data points supplied by Total. Sensors are placed at intervals along the city grid to report surrounding air quality. A second app was written to enter and manipulate the input data. Written in Flash AS3 & Flex framework.
Binder is a document distribution platform for iPad, used primarily to support mobile sales efforts. It stores documents such as pdfs, photos, videos, and web pages, which are synced to the iPad for offline use. Documents can be divided organized into folders and categories. Binder has been customized for various clients, including Tourism Vancouver, Sierra Wireless, and General Motors (Qatar). Written natively with Objective-C.
This large-format interactive app acted as a comprehensive catalog of floorplans and views to help users decide what unit to buy at Cosmo, a condo development in Vancouver. It resides on a 30" touchscreen in the Cosmo real estate showroom. The sister website includes much of the same functionality, but for a web audience.